WE BUY. WE INTEGRATE.
WE BUILD AND IMPROVE.
30+
MMOGs
5000+
Casual games
70k+
Registered influencers
2bn+
Monthly video- / ad views
Gaming
- Publishing, support and operation of online and mobile games for gamers
- Diversified Portfolio of 30+ Massive Multiplayer Online Games and 5,000+ Casual Games
- More than 5 million monthly active users, with user lifetimes of up to more than 10 years
- 2.5 billion gamers world wide. Bigger than the markets for books, movies and music.
- Worldwide market of USD 152 billion revenues in 2019 with a CAGR of +10% (2017-2021) (Source: Newzoo)
Media
- Covering the entire value chain in digital advertising for best in class user / customer acquisition
- Strong product portfolio including performance-, influencer-, social media- and mobile app marketing as well as software as a service solutions
- Strong direct supply, own inventory and more than 2 bn monthly video and ad views
- Online advertising has overtaken offline advertising
- Worldwide market of more than USD 290 billion revenues in 2019 with a CAGR of +20% (2017-2021) (Source: Statista)
Synergies with MGI Media; better and more efficient user-acquisition through powerful combined media purchasing power at scale
Synergies with MGI Gaming; unique and exclusive advertising space in the games with more than 5 million monthly active users
Proven strategy
Gaming
- Publishing, support and operation of online and mobile games for gamers
- Diversified Portfolio of 30+ Massive Multiplayer Online Games and 5,000+ Casual Games with user lifetimes of more than 10 years
- More than 5 million monthly active users, with user lifetimes of more than 10 years
- Bigger than the markets for books, movies and music. 2.5 billion gamers world wide
- Worldwide market of USD 152 billion revenues in 2019 with a CAGR of >10% (2017-2021)
(Source: Newzoo)
Synergies with MGI Media; better and more efficient user-acquisition together with game-to-game cross-selling, in addition to powerful combined media purchasing power
Media
- Covering the entire value chain in digital advertising for best in class user acquisition
- Strong product portfolio including performance-, influencer-, social media- and mobile app marketing as well as software as a service solutions
- Own inventory and more than 1.5 bn monthly video views
- Online advertising has overtaken offline advertising
- Worldwide market of more than USD 290 billion revenues in 2019 with a CAGR of 20% (2017-2021)
(Source: Statista)
Synergies with MGI Gaming; unique and exclusive advertising space in the games and gaming communities with more than 5 million active users per month
Proven strategy
Buy
Market consolidation via M&A
Acquisition of companies (or parts of their assets) that are in distress and not profitable on their own, due to scaling and efficiency problems as well as high overhead costs.
Integrate
Restructuring & realizing synergies
Migration from several data centers to one cloud platform, renegotiation or termination of contracts, and merging of offices and management.
Build & Improve
Organic sales growth
Internationalisation and further development of games and media assets as well as user acquisition for games and in-game advertising for media companies.
About us
In 2012, Remco Westermann acquired 100% of the shares in the online games publisher gamigo AG from Axel Springer. He ceased risky games development activity and implemented an M&A business model. After more than 25 acquisitions, Remco and his experienced management team turned gamigo AG into one of the leading game publishers in Europe and North America with an average revenue growth of 31% and an EBITDA growth of 61% (in the last four years).
One of the important milestones was the acquisition of Aeria Games and adspree GmbH from ProSiebenSat.1 Media SE in 2016 which expanded gamigo’s business activities by adding the online media advertising segment.
In May 2018, Remco and his team built the basis for further enhancing the company’s growth strategy by contributing more than 53% of the voting rights in gamigo to Media and Games Invest plc (MGI), in which Remco acquired a majority stake. With the contribution, the team decided to further extend the successful “Buy, Integrate, Build and Improve” strategy used in the (B2C) gaming sector into its (B2B) media/online advertising sector.
Through access to capital offered by the stock exchange listing, MGI and its subsidiaries have taken over and integrated six further companies and assets in the media and gaming sectors since May 2018 and continue the successful development that began with Remco acquiring gamigo back in 2012.
Management
Experienced hands-on management team with a proven track record in M&A as well as know-how of capital markets and state-of-the-art technology
Remco Westermann (CEO)
Paul Echt (CFO)
Gary Coffey (CTO)
Stefan Rascher (CSO)
Jens Knauber (COO)
History
In January 2020 gamigo acquired essentially all assets of Verve Wireless Inc and in February 2020 MGI buys out the minority shareholders of gamigo and increased its stake to 99.9 percent
2020
2019
Various acquisitions by MGI and gamigo including WildTangent Assets, ReachHero GmbH, AppLift GmbH and PubNative GmbH. Gamigo issued a further EUR 18 million in Bonds with a premium. MGI executed a Bond Issue of more than EUR 10 million and a capital increase of 9.2 million.
Media and Games Invest (MGI) acquired the majority of gamigo AG and Remco Westermann becomes major shareholder and Chairman of the Board of MGI. gamigo issued EUR 32m in bonds which are listed on Nasdaq Stockholm and FSE. Acquisition of the major assets of US-publisher and game developer Trion Worlds Inc.
2018
2017
gamigo AG repaid its 2013/2018 bond issued in 2013 and acquired the video and social media specialist Mediakraft to strengthen user acquisition possibilities.
gamigo acquired aeria games and seven games media from ProSiebenSat1 Media SE, which becomes a shareholder of gamigo. Integrated all B2B media activities under adspree.
2016
2015
gamigo executed various acquisitions, eg. Looki Publishing GmbH, an independent publisher.
Restructuring of gamigo AG; lowering costs, ceasing risky development activities. gamigo reaches 30 million registered users.
2013 – 2014
2010 – 2012
gamigo purchased a stake in the German developer Reakktor Media in 2010. In 2012 Axel Springer AG sells its entire stake in gamigo AG to the strategic investor Samarion SE – Remco Westermann announced CEO of gamigo AG.
gamigo expands in Europe with own risk developed games and becomes a 100% subsidiary of Axel Springer in 2009.
2008 – 2009
2000 – 2007
Foundation of gamigo as an online pc and gaming magazine and later development towards publishing online role playing games.
History
2020
In January 2020 gamigo acquired essentially all assets of Verve Wireless Inc and in February 2020 MGI buys out the minority shareholders of gamigo and increased its stake to 99.9 percent
2019
Various acquisitions by MGI and gamigo including WildTangent Assets, ReachHero GmbH, AppLift GmbH and PubNative GmbH. Gamigo issued a further EUR 18 million in Bonds with a premium. MGI executed a Bond Issue of EUR 5 million and a capital increase of 9.2 million.
2018
Media and Games Invest (MGI) acquired the majority of gamigo AG and Remco Westermann becomes major shareholder and Chairman of the Board of MGI. gamigo issued EUR 32m in bonds which are listed on Nasdaq Stockholm and FSE. Acquisition of the major assets of US-publisher and game developer Trion Worlds Inc.
2017
gamigo AG repaid its 2013/2018 bond issued in 2013 and acquired the video and social media specialist Mediakraft to strengthen user acquisition possibilities.
2016
gamigo acquired aeria games and seven games media from ProSiebenSat1 Media SE, which becomes a shareholder of gamigo. Integrated all B2B media activities under adspree.
2015
gamigo executed various acquisitions, eg. Looki Publishing GmbH, an independent publisher.
2013 – 2014
Restructuring of gamigo AG; lowering costs, ceasing risky development activities. gamigo reaches 30 million registered users.
2010 – 2012
gamigo purchased a stake in the German developer Reakktor Media in 2010. In 2012 Axel Springer AG sells its entire stake in gamigo AG to the strategic investor Samarion SE – Remco Westermann announced CEO of gamigo AG.
2008 – 2009
gamigo expands in Europe with own risk developed games and becomes a 100% subsidiary of Axel Springer in 2009.
2000 – 2007
Foundation of gamigo as an online PC and gaming magazine and later development towards publishing online role playing games.
MGI Group
Since 2012, we have acquired over 30 companies and assets in the gaming and media sectors. Together we form the MGI Group with the mission to offer a portfolio of gaming products and media services that provide the best possible user experience for our players and B2B customers.